GENERO EXPERIENCES produce a knock out event without getting caught on the ropes.

The crowd were ready to rumble, and the excitement was palpable from the first minute, at Genero Experiences' Evening with Mr Joe Calzaghe' at the Marriott Hotel, Cardiff.

The Wales-based events and media company's inaugural boxing event, couldn't have gone down better with the 250-strong crowd who gathered for the exclusive Q&A session with the World Boxing Champion, Joe Calzaghe himself; hosted by Paul Dempsey of Sky Sports and BT Sport.

Of course, a line up like this doesn't come without challenge, and Genero Experiences kept us on our toes with amendments and changes to the running order until the very last minute.

As you'd expect with everything was all right on the night with a flawless set that would look at home on primetime TV, and production quality that couldn't be faulted.

The evening was an opportunity for corporate guests to get up close and personal with the boxing legend; and the set, music and atmosphere that we generated all added to the evening's magic.

Pete Leckie, Director of Genero Experiences commented "Obviously this was a massively important event for Genero and for me personally. Our technicians pulled perfection out of the bag yet again – and the buzz around the office is that we'll remain as undefeated as Joe!"